Pureum Minima Deodorant

Preorder Only

Orders Ship Nov 1st. ‘26

A high-performance natural deodorant built around a considered combination of odor-controlling minerals, moisture-absorbing arrowroot and a rich butter-and-wax base.

MINIMA is formulated to keep odor in check without aluminum salts or conventional antiperspirant actives. Baking soda and magnesium hydroxide work together to help control the conditions that allow odor to develop, while arrowroot powder helps absorb excess moisture throughout the day.

The base combines shea butter, coconut oil and white beeswax to create the firm, dry application characteristic of PUREUM — smooth enough to glide across the skin, but intentionally more waxy than greasy.

The fragrance begins with the vivid citrus character of yuzu, layered against aromatic lavender and lavandin. Supporting citrus, spice and woods give the fragrance dimension, moving from bright and sparkling to soft, warm and grounded on skin.

Effective by design. Considered down to the ingredient.

WHY MINIMA

ODOR CONTROL, NATURALLY
Baking soda and magnesium hydroxide provide complementary approaches to odor control, helping maintain a fresher underarm environment throughout the day.

MOISTURE-ABSORBING ARROWROOT
Finely milled arrowroot powder helps absorb excess moisture without attempting to stop the body’s natural perspiration process.

ALUMINUM FREE
MINIMA is a deodorant, not an antiperspirant. It is formulated without aluminum salts and allows the body to perspire naturally while addressing odor and excess moisture.

DRY, WAXY GLIDE
A firm base of shea butter, coconut oil and beeswax creates a controlled application with a dry, substantial feel rather than the soft, oily texture common to many natural deodorants.

REFINED IN SMALL BATCHES
Made in small batches with attention to the raw materials, formulation and finished stick.

Made with all natural cold pressed oils and butters, naturally and ethically sourced minerals, & 100% pure premium grade essential oils diluted to standard IFRA limits.